It was such a success that, over the years, its covers were designed by famous artists, from the unmistakable French-Italian René Gruau, one of the most brilliant 20-th-century designers and author of important and sophisticated advertising pages devoted to world-famous brands, to the silver cover by the Milanese designer Bruno Munari, one of the most acclaimed designers, to the current spoon "dreamed of" by Tullio Pericoli (from the Marches region) whose major exhibitions in Italy and abroad confirm his skill as a painter-designer and the delicate precision of his hand. Its success was confirmed by the numbers: more than two million copies sold in Italy and more than one million worldwide more than 12,000 recipes published nine Italian editions and several reprints of each translated into ten languages including Japanese. Future brides began to include it in their registry lists so that The Silver Spoon became, and still is, a classic wedding gift. Neophytes who could not cook learned to love cooking through its pages. In 1950 a book entitled The Silver Spoon, published by Editoriale Domus, left an indelible mark in cookbook publishing. There are spoons and then there are spoons.
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